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Read Much?
I love to read, not just love it but consume the written word like it’s the finest Chocolate Switzerland ever processed!! Turns out Sherrie, is the same way… So what do two girlz do when they...
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Fundamentals is Foundation of Fun: Social Marketology, A Review
When I thought it would be a good idea to review and discuss business books over here, I knew the first book I was going to pick and not just because he is one of my bestiest friends or that I am in...
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Your Network Is Your Net Worth
When was the last time you read a book and it made you want to tell all your friends about it? Let’s keep this to business books, other wise at least half of you would say 50 Shades of Grey. Now, what...
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Review: Online Community Management For Dummies by Deb Ng
There’s more to being a community manager than a little social networking. You need a thick skin, a pleasant personality, and the ability to organize and prioritize. —Deb Ng, Online Community...
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Leveraging Power And Influence In Communities
As community managers, we all understand the role influence plays in growing our community. The scalability of how can you get members of your community to influence others, is not quite as...
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Review: Fierce Loyalty by Sarah Robinson
Make a decision. Every day, decide that a fiercely local community is your goal, no matter what. —Sarah Robinson, Fierce Loyalty Let me be fully transparent, right away. I was on the Street Team to...
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Review: Managing Online Forums by Patrick O’Keefe
Respond without thinking and you will damage your community. You are held to a higher standard than your users, and you should hold yourself to one, as well. —Patrick O’Keefe, Managing Online Forums I...
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Painless Prospecting
How would you like more prospects without having to do any cold-calling or without having to pay for advertising? Too good to be true? Maybe, but it is possible AND it can be painless! Tom Martin’s...
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Brand Advocates vs. Influencers: How Both Can Help Your Brand
Last week, My Community Manager hosted a hangout with Rob Fuggetta, author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” and CEO of Zuberance. Also on air were...
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Review: For the Win: How Game Thinking Can Revolutionize Your Business by...
“Always focus on building authentic engagement; there are no shortcuts.” —Kevin Werbach, For the Win Gamification is a hot topic. It’s not just a trend but a debate. I’ve worked for companies creating...
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#CMGRHangout presents: You Get What You Give (Preview)
Are you giving to your community or simply expecting them to make your brand awesome for you? Merlin U Ward, in his book You Get What You Give, claims “The primary reason brands are failing in this...
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Review: You Get What You Give by Merlin U Ward
We as marketers and community managers need to go beyond the internal needs of our companies and fulfill the needs of the individual consumer. —Merlin U Ward, You Get What You Give Brands, let’s talk....
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Fostering Individual Social Media Relationships
In Friday’s #MYCMGR Hangout with Merlin U. Ward, author of You Get What You Give: Social Media Principles and Strategies for Branding, Customer Service, Community, Innovation and Sales, we discussed...
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Review: 7 Reasons to Read & Get Inspired with Likeable Leadership
If you like Shark Tank and hold family values high on your priority list, Kerpen’s latest e-book is sure to provide laughs, insights and those wonderful warm fuzzy feelings. If either of the two above...
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#CMGRHangout presents: Likeable Leadership (Preview)
Overview What makes a likeable leader? Last week Nicole Virant graciously took the time to review Likeable Leadership by Dave Kerpen for us. What she found was a great read and a fantastic guest for...
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How likeable leaders deliver negative feedback to improve, motivate, and inspire
Whether you’re leading a company of 200,000; a small, close-knit team; or a social community, chances are that likeability will play a big role in your success. On last week’s CMGR Hangout, Dave...
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#CMGRHangout presents: Hug Your Haters (Preview)
We all work in community here, so let’s be honest—we all have haters. However, according to Jay Baer in his book Hug Your Haters, Haters are not your problem … ignoring them is. Join us for this week’s...
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